Designing the Race Journey
RaceID helps the world to live an active lifestyle by infusing the race experience with cutting-edge technology. RaceID makes your race journey easier, happier and more meaningful.
As Lead Product Designer from Osynlig, I led another UI-designer in an assignment to improve the Design Ops work for RaceID. This work consisted of four main parts:
Creating a scaleable and systematic Design System that enhances brand perception and improves usability of the product.
Leading, learning from, and educating existing designers at RaceID to work with the Design System in order for them to give them the sense of ownership that is key for the Design System to be sustainable long-term.
Improved ways of working process for CTO, UX and UI designers, with the Design System as a base for how to do the different parts of design work - and how to efficiently collaborate.
Facilitated a workshop to figure out a future user journey for the RaceID users, as a starting point to discover points of potential innovation for their product offering.
