Bringing fair and easy to mobile communication
Vimla is the mobile operator which the users has awarded “operator of the year” from 2017-2022 by being fair and upfront - with no hidden fees and complex agreements.
At Vimla I worked as an acting Head of Product. The work included leading the development of Vimlas products, working as part of the C-suite to improve the product offering and overall user experience. I was in charge of delivering on OKR:s via metrics such as ARPU, activation, engagement and anti-churn.
The work consisted of a wide array of tasks, from identifying and squashing bugs with the Operations team, to figuring out ways to improve the Support teams internal tools to creating Service Blueprints together with external Product-partners.
Improving the user experience of Vimla was an important part of the work. This took the form of identifying and creating Product Ops ways of working that helps coordinate and prioritise the work through roadmaps that focuses on what creates the greatest value for the user. For Vimla, being a mobile operator, this was most often done by enabling support to be better at their job - because that’s where the main user value was created.
